The Mastermind Behind Your Favorite Fashion Brands: Rachel Zeilic - Taking Risks, Learning From Mistakes, & Making Strategic Decisions
The Skinny Confidential Him And Her Show
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The Importance of Engagement Rate
engagement rate is important to look at but amongst a number of other things I think people are missing the most important thing about engagement rate literally no one talks about this. The engagement rate drives the algorithm for impressions so you could have one influencer with a million followers who's getting like 5 000 eyeballs on a piece of content and you could have another influencers with a million follower who's getting 750,000 eyeballs in that same time period. Conversion conversion typically has been so hard to measure because think about your own behavior how often do you swipe up or click a link and buy something on the spot even if you do it's usually a lower priced item usually of somewhere convenient like Amazon.
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