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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
How to Build a Brand Into a Puff?
PepsiCo picked about 35 new brand managers to come into their pipeline and three of them are undergraduate students. "I was already out of PNG badge. Like, give me a shot," he said. He says building with creators is not always easier than launching products for brands like Olay Doritos or Cheetos.
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