312: Storytelling is Our Obligation to the Next Generation with Lisa McGuire
You Are The Brand
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How Do You Pull That Out of Your Clients?
The first thing is to figure out what their message is. What is their story? Because if you go on viteo and you don't know what you're going to say, what is the engol that you're trying to figure out? And then once we get that content down, they become confident about who they are and what value they're going to bring to the world. Or if it's a podcast, that's an easier one, because we don't have that visual element, you now, that's permanently recorded.
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