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What next for digital publishing? With Raymond Snoddy and Richard Reeves

The Media Leader Podcast

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The Future of Advertising

Richard Quest: There isn't a one size fits all it really depends on who you are and who your audiences are. He says there was an 88% uplift in terms of profit growth for those brands advertised within news environments as compared to those that didn't. Quest said he is 'deeply cynical' but tries to be positive at the same time. The Guardian has its own rather unique model as well,Quest added.

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