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19min chapter
S3, Ep11: Kicking off Veganuary with Toni Vernelli
The ChickPeeps Vegan Podcast
The Growth of Veganuary
This chapter discusses the significant growth of Veganuary over the years, from 3,000 participants in the first year to an expected 500,000 participants in 2021. It highlights the goal of reaching one million participants and the various resources and support available to those who sign up. The chapter also addresses common reasons for failure and emphasizes the importance of understanding and a non-all-or-nothing mentality in sustaining a vegan lifestyle.
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