The Leadership Mind cover image

Identifying and Following the Natural Order of Business in Order to Succeed with Simon Severino

The Leadership Mind

00:00

Is Marketing Responsible for Getting the Breaks?

When someone is responsible for marketing by their role definition and not sales, there are tensions. How do you reconcile the structural tensions that exist? Everybody's responsibility in a company like this - it's not just one department. "If you want to win, you are offense and you are thinking also about defense," he says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app