Taxi Magic: Pioneering a New Era

This chapter delves into the inception of Taxi Magic, a groundbreaking taxi booking technology launched in 2007, before the rise of Uber. The speakers discuss their strategic choices, early challenges, and pivotal moments, including securing a crucial contract before the financial collapse of Lehman Brothers. Through personal anecdotes and reflections on internal disagreements, they explore the impact of market dynamics and cultural backgrounds on entrepreneurial decision-making.