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3min chapter
Exploring Linear TV Networks Collapsing Value
Inside The Stream
The Rise of Connected TV: Transforming Viewing and Advertising Experiences
This chapter examines the rapid growth of Connected TV and its edge over traditional television, spotlighting the impressive streaming performances during major events like the Paris Olympics. It also delves into the game-changing role of AI in advertising, which aims to improve personalization and optimize monetization in the CTV landscape.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode