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2min chapter
820. Insights: Personalisation in banking
Fintech Insider Podcast by 11:FS
The Importance of Personalization in Banking and Tailoring Products to Users' Needs
This chapter explores the significance of personalization in banking, discussing the diverse needs and problems of different customer cohorts and the development of tailored solutions. It also addresses the challenge of helping customers find suitable products and services, especially for mass affluent customers, as well as the role of personalization in financial super apps and ambitious players.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode