The Importance of User Testing

Sally Kohn: Do you have a story of something really crazy or super awkward that happened during user testing? She was working on a project for Blue Flavor and it was for a large bank. We didn't really have like particular pre-screening, which is kind of a mistake on our part,. It's just like we had something that showed up and was actually homeless. But one of the things that we learned from it is sometimes like we just take for granted that people know intuitively how to pick up an iPhone and use it.