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How citizenM Reinvented Hotel Loyalty (And Signed Up 50,000+ Subscribers) - Lennert de Jong

Hospitality Daily Podcast

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Innovative Coalition: CitizenM and Marriott's Strategic Partnership

This chapter explores the strategic collaboration between CitizenM and Marriott, highlighting how their partnership goes beyond mere brand acquisition to incorporate innovative strategies. It discusses the potential benefits for both companies and the importance of a loyalty program that enhances customer experience in the hospitality sector.

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