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#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

Business of Story

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The World's Flattest Cord Lock

"I invented the world's flattest cord lock. Look, it's called slide and bite technology," he says. "We had a big success on TV, we sold a ton of hoodies." Google, Intel, Amazon, Warner Brothers ordered like 3,500 hoodies with the Warner Brothers logo when turned into a backpack.

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