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Framing Success: Tim Parr on Building CADDIS, the Anti Anti-Aging (Eyewear) Brand

The Retail Pilot

CHAPTER

From Music to Eyewear: The CADDIS Journey

This chapter explores the transition of a former bluegrass musician into the eyewear industry with the launch of CADDIS, a brand targeting the reading glasses market for older individuals. It highlights the importance of authenticity in branding, the economic power of the over-50 demographic, and the challenges of ageism in marketing strategies. Through personal anecdotes and market insights, the chapter underscores the potential for businesses to embrace aging as a positive aspect rather than a stigma.

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