The Future of Tequila with GALLO’s Britt West
VinePair Podcast
00:00
The Tequila Market: Trends and Future Prospects
Exploring the current state of the tequila market, this chapter covers the impact of COVID-19 on consumer behavior, the growth of tequila and mezcal, and the trend towards additive-free tequila. The speaker discusses the consumer journey in discovering different types of tequila, the potential future of tequila in Europe, and the evolving perception of tequila globally, emphasizing the rise of premium tequila brands in upscale locations.
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Transcript
