Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness
Masters of Scale
Navigating Brand Identity and Generation Z
This chapter discusses the delicate balance between corporate responsibility and brand identity, focusing on the impact of social activism on customer relationships. It highlights the significant role of Generation Z in shaping future market trends and emphasizes the need for businesses to adapt to their values. Additionally, the chapter examines the challenges and opportunities of leading a growing company while honoring the founder's vision and maintaining a strong commitment to innovation.
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