How to Build an Audience from 0 to 87,000+ with Blake Emal (#65)
The Shopify Growth Show
00:00
What's That Playbook You Would Give?
Blake: I think the biggest lesson i had to learn is that nobody really cares about you. It took a long time for me to actually put together a compelling package of interesting content, pared with an audience that actually cares about it. What people resonate with is your ability to simply put information in a compact package. And once i've narrowed it down to a few simple principles, it's easier than ever to write things that are compelling.
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