Never Split the Difference

Robert Kiyosaki’s rich dad would often tell him that learning how to sell is the most important characteristic of an entrepreneur. Today’s guest explains what it takes to become a top negotiator to improve your ability to sell. Chris Voss, CEO & Founder of The Black Swan Group and author of “Never Split the Difference: Negotiating as if your life depends on it” says, “A tiny shift from yes to no is monstrous.” This one shift is the most difficult shift to make because we’ve been hardwired to go for the answer yes. Hosts Robert and Kim Kiyosaki and guest Chris Voss discuss his background, what mindset shift is required to be successful, and how to become a top negotiator.