12min chapter

HUNGRY. cover image

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

HUNGRY.

CHAPTER

The Power of Branding and Consumer Experience

Exploring the concept of the inversion rule in brand-building, the chapter discusses how focusing on what a brand is not can prevent potential harm. It also analyzes marketing strategies of major retailers like M&S, emphasizing the impact of small details on customer loyalty. The discussion further delves into the importance of managing customer expectations to deliver a positive experience and maintain strong relationships.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode