HUNGRY. cover image

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

HUNGRY.

CHAPTER

The Power of Branding and Consumer Experience

Exploring the concept of the inversion rule in brand-building, the chapter discusses how focusing on what a brand is not can prevent potential harm. It also analyzes marketing strategies of major retailers like M&S, emphasizing the impact of small details on customer loyalty. The discussion further delves into the importance of managing customer expectations to deliver a positive experience and maintain strong relationships.

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