Super Thursday Unveiled

This chapter explores the phenomenon of Super Thursday, a critical date in the publishing industry where around 1,900 books are launched simultaneously, especially before the Christmas season. It examines the impact of trends such as social media platforms like BookTok on sales, the importance of well-timed releases, and the evolving landscape of the book market post-pandemic. The discussion also touches on themes like bestseller predictability, the role of sales data, and the future of publishing in light of AI advancements.