2min chapter

Hypergrowth: the early years cover image

Figma with Kyle Parrish

Hypergrowth: the early years

CHAPTER

How to Build an Intelligent Outbound Business on Top of Lead Qualification Data

Figma built the gold standard of custom lead qualification for Figma based off of data that you already had on users. And then you built an intelligent outbound business on top of that. So how did you build the outbound piece now that you had the leads data in a really smart way? Yeah, it's a good question and a very timely one. We are fully anyone who's led early stage sales teams or been a part of early stage marketing teams knows where we're at.

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