5min chapter

The Dream cover image

S1 E2: Women’s Work

The Dream

CHAPTER

Women's Business Strategy - Avon

Avon was founded in 18 86, and they developed this system of recruiting women to sell their products very early on. By 19 o two, they had like ten thousand reps. Annie turnbo malone and her protege, madame c j walker both set up huge networks of female distributors to sell black hair care at the turn of the last century. Their innovation helped develop a sale strategy that would later be emulated by countless companies, including avon.

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