Trademark Tensions: The Havana Club Dispute

Bacardi manages to best Pernod Ricard by using both the courts and Capitol Hill to keep the embargo in place against Pernod Ricard’s rum of the same name, Havana Club. But as relations between the U.S. and Cuba warm, negotiations between Havana and Washington begin. On Castro’s wish list: the right to sell its Havana Club in the U.S.

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