The Breakdown cover image

Year of the Doge

The Breakdown

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Social Media and Doge Coin

Social media has challenged the central organizing structure of pre internet society. With doge coin, there is no focal point for a regulator or powerful wall street money manager to exert pressure against. Doge coin was created as a joke, literally, by someone who not only quit the project, but the entire crypto movement. This creates unique opportunities for others to hitch their wagon to this quirky, community powered brand and its prevailing shiba enu logo.

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