Is Subliminal Advertising a Good Idea?

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There are influences on our behaviour that we are not aware of. If there's an effect, it's very smallo and if you look at the numbers,. one of the things i think as a good guide is if the numbers look too good to be true? They probably are. Defaults work particuarly well when you're not making the choice often. On one part of that recipe has to be much easier to pick the default. Another thing is it has to be something you don't make decisions very frequently. Sortof faults will be very big for some things, but not for others.

Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…

His book, The Elements of Choice: Why the Way We Decide Matters
How are choices are influenced
Choice architecture is how choices are structured for people
How we often don’t realize we are affected by choice architecture
“Sludge” is bad nudging or dark patterns of choices
A plausible path is making a better choice easier to make
How the order of options can affect our decisions
The role of memory when it comes to making decisions
Screening and how it’s used in choice architecture
Default options and how they may affect decisions

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If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:

How to Change Anyone’s Mind with Jonah Berger

Mimetic Desires in Everyday Life with Luke Burgis

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