How to Be Successful in a Polio Campaign

Conformity biases has two parts. Informational and normative conformity. What we started was with learning biases. It's on content and context. Contents may be had success prestige biases. Then we have conformity biases. Conformity biases are also sort of like the part of context biases. And one more example that I like to give is India's successful polio eradication, the ad campaign of polio. So the government choose Amitabh Bachchan. But he wasn't of any successful choice because of all these biases.