How to Deal With Speed Bumps and Diversions

Andrew Grimes is talking about designing for fast and slow experiences. Roadblocks, speed bumps and diversions are things that actually deviate from the conventional paths we have in a website. A journey is about an experience and you can't have an experience without experiencing stuff. We distract more than intrigue. Some of our digital channels are going to find these articles. It's not like we've had articles popping up left, right, and center. But what we're doing are different flows and experience maps and customer journey maps.