2min chapter

After Hours cover image

Sports!

After Hours

CHAPTER

How Does Draft Kings Spend $300 to $400 on Customer Acquisition?

If you don't want to bet on sports, you can bet on these companies. The interesting piece of this is in this growth phase, they are spending a lot of money to acquire customers. Draft Kings has estimated that they spend $300 to $400 on customer acquisition and they claim lifetime value is $2,400.

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