Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
00:00
How to Be a 90% Fat Free Person
The power of behavioral economics is that even if you're saying the same thing, saying it slightly differently can make it so people naturally choose you. Amazon patented one click buying back in 1999 and Steve Jobs paid a million dollars to have one click buying in iTunes. If all those extra tidbits were to add up and be that, you know, million dollar, do you actually need them? Right? So being more thoughtful about that can make a really big difference on conversions for sure.
Transcript
Play full episode
