#167 Collaborating With Different Teams for Massive Revenue Enablement
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
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Is Enablement a Newer Thing?
John Morie: Sales enablement isn't talked about as much as it could or should be, but just not as... Are you talking about enablement in general? I suppose, again, like all the activities that go into like revenue enablement, and even just sales enablement ingeneral. The company I'm with has sales enablement today, but it's either geared towards salespeople or technical people. Like an enablement that SEs have is just about the technology,. Not even how to demo it or how to show it or what value it brings. So there's never really much of an emphasis on maybe the impact that has.
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