Strategic Content Marketing - What's a Misconception?

Vicki: We're already seeing things that are written like they were part of a ninth grade. But it's a starting point, right? And it's something that's opening the doors for people to have a springboard towards some better writing. So I have a question for you around those service providers, the coaches, consultants, the folks that are in the listening world right now of the lead generation. What kind of misconceptions do you think that they have when it comes to strategic content planning? Tracy: For me, content marketing in general has two goals - drive eyeballs and convert them into leads.