A good example of when I like lost myself mid-sentence and like, it was like, oh crap. A few months ago, I was in Florida with a client who, um, they're business partners. They were having an age old discussion of, okay, do we double down on this vertical or do we grow wider and plant new seeds to potentially create new verticals? And that's just a typical, I think every business suffers with that type of question to ask themselves. That did just not, that just did not come across, right? Like I was halfway through that story, they're like, uh-huh. And I'm trying to like wrap, wrap