Intro

How do you differentiate a highly commoditized product?

Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.

Mentions:

• Liquid Death https://liquiddeath.com/  
• Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793 
• Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok 
• Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha  

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.