How to Use Twitter to Reach Your Target Audience

Like Twitter, the Nazis used to drop bombs with leaflets in them that were used to indoctrinate people. So there's a long history of it but also what we try and show is there's a modern twist on it because of the very nature of social media. The whole idea is to not just reach your target audience, but turn your target audience into an ally into a fellow combatant.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app