The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Listening
"I 1,000 gazillion percent agree completely wholeheartedly. So of course they're all going to create the same brands of doing cold showers and... I mean, I actually do that," he says. "But this guy's youngest Mitch and star chef. He's got two Mitch and stars up in York and up in Leeds." 'He came at it from a different input from a cricket background,' adds David Walliams.
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