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6min chapter
E52: David Obrand of Salesloft on Successfully Navigating the Everchanging GTM Landscape
Topline
Evolution of Go-to-Market Strategies in the Tech Industry
The chapter discusses the changing landscape of GTM in the tech industry, comparing Sales Loft and Outreach, exploring Vista's acquisition of Sales Loft, and highlighting the importance of enterprise sales expertise and strategic vision in the evolving market.
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