3min chapter

The Art of Selling Online Courses cover image

Inspiring Progress: Lucy's Strategies for Effective Language Teaching - with Lucy Simkins

The Art of Selling Online Courses

CHAPTER

How to Make Your Videos Engage Your Audience

It's kind of like rage baiting in a way you want people to think they're going to be outraged. And then immediately switch and they actually really enjoy the content because it is a genuinely good video behind that initial thing. So we tried not to do this for all of our videos we probably do one and four like that. We tried to divide our content into three pools in like this big Venn diagram of content, the stuff that works the algorithm. But if you did that all the time people would really catch on they wouldn't enjoy the contentYou've got to make sure the content behind that facade is is good enough. Then you make the content the audience really wants like,

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