Set the Hook - You Catch Prey

The playbook uses the term set the hook to describe the purpose of those free previews, which were again billed as actual informative sessions for people interested in real estate. Teachers were directed to pretend they knew Donald Trump in order to better make the case that students should listen to them. Conceited Gerald Martin when questioned in a 2013 deposition about a recorded presentation said he mouths the script's dinner with Trump line.