3min chapter

Data Never Lie cover image

EP04: Is there a valid alternative to GA4? Analytics Lounge Talk with Adam Greco

Data Never Lie

CHAPTER

Transition from Universal Analytics to GA4 and Discussion on Google's Monopoly

The speakers discuss the transition from Universal Analytics to GA4, highlighting the dominance of Google Analytics in the industry and the need for more competition. They also explain the reasons behind the transition and the benefits it brings.

00:00

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