Goals, Objectives, Strategy and Tactics
The Digital Marketing Podcast
The Importance of Goals
Gost: Goals are the long-term outcomes we want to achieve in a certain time frame. Objectives can become more specific, breaking goals down into explicit things that we're going to do and there's some sort of quantitative measurement with it. What you want to do when you create these is connect them up to your value, your values as an organization and your vision.
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