"I didn't know how to make shoes. But what i did know how to do was put a strategic plan in place," he says. "We just added two thousand 20 onto our pland an we feel good about where it's going." The company has no inventory and no product that's teundestanding, which wasn't even possible five years ago,. So consumerism is changing at the most exciting pace of my 30-yearConsumer business career.

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