The Learning Leader Show With Ryan Hawk cover image

042: Rob DeMartini – CEO of New Balance: The Leader Behind Their Explosive Growth

The Learning Leader Show With Ryan Hawk

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Strategic Planning in an Industry That I Didn't Understand

"I didn't know how to make shoes. But what i did know how to do was put a strategic plan in place," he says. "We just added two thousand 20 onto our pland an we feel good about where it's going." The company has no inventory and no product that's teundestanding, which wasn't even possible five years ago,. So consumerism is changing at the most exciting pace of my 30-yearConsumer business career.

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