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16min chapter
20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Shaping Brands through Personal Narratives
This chapter explores the speaker's personal experiences that influenced their views on marketing, particularly highlighting the contrast between a challenging upbringing and later professional success. It delves into the impact of branding and emotional connections on consumer preferences, using examples like Liquid Death and iconic brands to illustrate effective strategies. The discussion also critiques traditional marketing approaches, emphasizing the importance of creativity and authenticity in resonating with modern audiences.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode