Scaling Beyond Accommodation at Speed by Booking.com VP of Product
The Product Podcast
00:00
Recommendation Becomes Super Important
Our customer data helps us really refine the concept of customer equity, which is what we have as our internal name for customer value. All those things we combine together to make it much simpler and easier for you to book everything. We know from your search results, ind your previous behaviour in history, what type of propheties that you are really interestedWe can surface those more simply, more clearly to you where there it's a preference of property type. If you like to stay in hotels versus apartments, versus chateaus, or anything else that we offer on our platform. And we have the widest range of properties, frankly, in the world. Recommendation becomes super key to that. Also
Transcript
Play full episode
