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#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Dave Gerhardt Show

00:00

B2B Marketers Need to Care About Sales Engagement

Marketing and sales are like two pieces to the revenue puzzle, says Jen. "We should be measured on something you can buy a beer with," she adds. Sales engagement is not about kicking leads over the fence for marketing's benefit but helping them close deals.

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