2min chapter

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Tiktok's Algorithm and Creativity Network Effects

a16z Podcast

CHAPTER

What's the Agrithem in Tiktok?

Tik tock is a mix of a free market, but also a managed economy. There's a way in which you are incentivized to participate in certain challenges because the agrathem happens to be amplifying that particular meam and trend right now. If you didn't have the augarithm and things had to organically find an audience, that whole challenge culture thing might not actually achieve critical mass. The hatched tags that you can search on, you can see how many views each hatch tag is getting right now; try to attach yourself to the ones that have the highest velocity and momentum.

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