The WealthAbility Show with Tom Wheelwright, CPA cover image

Power Pricing Your Services

The WealthAbility Show with Tom Wheelwright, CPA

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Understanding Client Value: Beyond Feedback

This chapter delves into the complexities of determining client value, warning against the pitfalls of relying solely on customer feedback. It emphasizes the importance of observing behavior and spending patterns to genuinely understand what clients value, especially in niche markets. The discussion highlights the need for service providers to align their offerings with customer aspirations to enhance perceived value and optimize pricing strategies.

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