What the Target Boycott Says About the Power of Consumers
KQED's Forum
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Target Boycott: Consumer Backlash and Brand Loyalty
This chapter explores the recent boycott of Target due to its rollback of diversity, equity, and inclusion goals, instigated by a pastor's demands for increased support of Black-owned businesses. It highlights the complexities of consumer sentiment and loyalty in today's retail landscape, examining how shifts in brand perception impact shopping behaviors. The discussion assesses the dynamics of organized boycotts, evaluating their effectiveness and implications for corporate practices, especially in relation to Target's vulnerabilities.
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