WARC Talks Finding Gen Z
The WARC Podcast
00:00
The Growth of Social Media Among Gen Z
Latin America on average consumes most social media, consume more than the rest of the regions and countries. China and Asia Pacific are well below the global average line. Nearly 40% of TikTok's worldwide advertising audience is aged between 18 to 24. The growth in time spent with social media among 16 to 24 has plateaued since 2017.
Transcript
Play full episode
