WARC Talks Finding Gen Z
The WARC Podcast
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Gen Z Media Habits
Gen Z's digital audio consumption has passed their video consumption and the gap will only be getting bigger. The 16 to 20 year-old are more likely to download free to play mobile apps compared to the next age cohort we've been mentioning, which is 25 to 34. We also tend to see many channels with underdeveloped ad propositions gaining popularity among the Gen Z's.
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