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#225 Indistractable with Nir Eyal

UX Podcast

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How to Write a Book, Both Hooked and Indestructible

Nia: "I started out in product design. I started two tech companies and the second of which was in the gaming and advertising space" In 2007, when apps didn't mean Apple apps or iPhone apps because apps on the iPhone didn't exist,. So apps back then meant Facebook apps back when people were throwing sheep at each other - remember those days? Nia: "There's just less real estate on a screen to trigger people with an external trigger," so we have to rely upon habits.

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