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SEO Strategies for Startups: A Deep Dive with Adriana Herrera

Business Bros

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How to Use Media and PR to Test Your Customer Personas

When I was building my first startup, it was a marketplace for sustainable and fairly made products. Once you start having this idea of who your top two or three customer personas are, one thing that I love to do is get different stories out to very specific types of media outlets. It's really being very strategic and very methodic.

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